Legal

Refund and Cancellation Policy

This policy explains your cancellation rights and how payments, refunds, pauses and early termination are handled for AWG Fitness coaching and the Tradesman's Blueprint.

Last updated: 27 August 2026

This page requires review by a qualified UK solicitor before publication. It sets out AWG Fitness's intended approach in plain terms, but the exact wording — particularly around early cancellation, non-refundable payments and digital content — must be checked against current consumer law before it is relied on commercially.

1. What this policy covers

This policy applies to two separate things AWG Fitness sells:

AWG Coaching — personalised online coaching, sold as a six-month initial programme, priced at the rate shown at checkout, payable either in full or by instalments agreed at the start of coaching. After the initial six months, continuing to work together is agreed separately, as a monthly recurring arrangement — it does not happen automatically.
The Tradesman's Blueprint — a one-off digital product (PDF), priced at the rate shown at checkout, delivered electronically on purchase.

Each is covered by a different section below.

2. Coaching — fourteen-day cancellation period

As a consumer, you normally have 14 days from the day after your coaching agreement is made to cancel, without needing a reason. To cancel, email adam@awgfitness.com clearly stating that you wish to cancel.

3. Coaching — starting within the 14-day period

If you would like your coaching to begin straight away, rather than waiting for the 14-day period to end, we will ask you to confirm this explicitly — for example:

"I expressly request that AWG Fitness begins providing coaching services during the 14-day cancellation period. I understand that if I cancel after services have begun, I may be required to pay a proportionate amount for the services already supplied."

This confirmation is given separately from the general Terms and is not assumed automatically.

4. Coaching — cancellation after the 14-day period

Because coaching is provided under a six-month agreement, if you cancel after the 14-day period has ended:

The remaining balance for the six-month term is generally still owed, since it reflects one fixed commitment rather than a rolling monthly membership
Any exceptions are considered at AWG Fitness's discretion, on a case-by-case basis (see Section 7)
Payments already made are non-refundable, other than in the circumstances set out in Section 6

5. The Blueprint — digital product refunds

Because the Blueprint is a digital product delivered instantly on purchase:

If you have not yet downloaded or accessed the Blueprint, you may cancel within 14 days for a full refund — email adam@awgfitness.com.
Once you expressly confirm at checkout that you want instant access and acknowledge that this means giving up your right to cancel once download begins, your right to a refund ends as soon as the file is delivered. This is standard practice for digital downloads and mirrors how the coaching confirmation in Section 3 works.
Outside of that, a refund may still be available where the payment was taken in error, duplicated, or the law requires it (see Section 6).

6. When a refund may be available

A refund, or a proportionate refund, may be available where:

You validly cancel within the applicable statutory period (Section 2 for coaching, Section 5 for the Blueprint)
A payment was taken in error or duplicated
AWG Fitness fails to provide the contracted service or product
The law requires a refund or price reduction in the circumstances
AWG Fitness agrees to a discretionary exception in exceptional circumstances

Nothing in this policy is intended to remove your statutory rights.

7. Exceptional circumstances and pauses (coaching only)

Coaching is not paused as standard. In genuinely extreme circumstances — such as serious illness, hospitalisation or bereavement — AWG Fitness may agree a pause at its discretion, on production of reasonable supporting information. Where a pause is agreed, the end date of your programme is extended by the length of the pause.

8. Missed check-ins and lack of participation (coaching only)

Missing check-ins, not training, or not using the programme does not automatically cancel your agreement and does not, by itself, create an entitlement to a refund. Your coach will try to re-engage you and adjust the plan where possible.

9. Cancellation by AWG Fitness

If AWG Fitness is unable to continue providing your coaching (for example due to illness), we will try to arrange suitable alternative support where possible, or provide a proportionate refund for any coaching paid for but not delivered. We will give you notice where reasonably possible.

10. Refund process

To request a refund, email adam@awgfitness.com with your name and payment details. We aim to acknowledge refund requests within 48 hours. Where a refund is approved, it will be issued to your original payment method via Stripe.

11. Statutory rights

Nothing in this policy affects your statutory rights as a consumer.